publications

Here you will find papers by dimap employees as well as articles about dimap communications.

The ripple effect of nation branding

Author: Daniel Florian Type: In the media

Does nation branding have an effect or is is just spending money? It works, says a recent study by the WZB research centre in Berlin. But nation branding is more than ads and TV spots.

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Is there a case for digital public affairs?

Author: Daniel Florian, NN Type: In the media

In an article for prnewsonline.com, Daniel Florian (dimap communications) and Klas Roggenkamp (compuccino) argue that although digital public affairs is no substitute for traditional lobbying, it can nevertheless help to manage political and reputational risks.

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Noise vs. Influence? Building blocks of a digital public affairs strategy

Author: Daniel Florian Type: Scientific article

For many communication professionals, the Internet is already part of the "media mix" with regard to a company's PR strategy. But is that also true for public affairs?

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Information and Communication Behaviour 2010

Author: Barbara Gundelach, Ralf Welt Type: dimap Study

How do Germans inform themselves about politics? How important is the Internet and how do users obtain the information they have searched for? In order to find answers to these questions, dimap communications carried out a representative survey among 1.000 German voters between 15-27 September 2010.

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Think Tanks: The new advisors

Author: Daniel Florian Type: In the media

Think Tanks are ever more present in German politics and in public debate. For the trade magazine "politik & kommunikation", Daniel Florian therefore wrote an overview of the German think tank industry.

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